Congrats on taking the first step in the Affiliate in the box.
Just follow these super simple steps and you’ll be on the way to making some money online! 💰
Don’t forget to watch all of the short videos included in the funnel.
The numbers are super simple.
You get to keep 40% of Affiliate commissions (every month) for every person you refer to the Click Funnels.
There are 2 type of accounts in Click Funnels — the regular that is $97 and the $297 per month.
That means that $38 is monthly recurring commissions for the regular and $118 for the professional account.
If you just get 3 people to sign up for the regular that is $38*3=114 (now your subscription is paid for and you are in profit! )
If you get just 3 people to sign up for the professional account that is $118*3=354 (and you are really making some profit.
Plus, since the Click Funnels is a 2 tier affiliate program, you also get 5% off your affiliates’ affiliates.
For example: if you have 100 affiliates on the $97 / mo plan, you will make $3,800 per month. And if they all have 100 affiliates, you get an additional 5% of those. So 100*100=10,000 people @ 4.85 / mo = an ADDITIONAL $48, 500 per month.
Last Updated on January 5th, 2018
WE HAVE MADE EVERY EFFORT TO ACCURATELY REPRESENT OUR PRODUCTS AND SERVICES. THE REPRESENTATION OF THE POTENTIAL OF OUR PRODUCTS AND SERVICES IS SUBJECT TO OUR INTERPRETATION. WHILE THE EARNINGS POTENTIAL FOR THOSE PEOPLE THAT USE OUR PRODUCTS AND SERVICES IS USUALLY VERY ENCOURAGING. YOU ACKNOWLEDGE THAT YOUR EARNING POTENTIAL IS SUBJECT TO MANY INDEPENDENT FACTORS, ALL OF WHICH VARY FROM INDIVIDUAL TO INDIVIDUAL AND ARE OFTEN OUT OF ANY INDIVIDUAL’S CONTROL.
AS SUCH, WE MAKE NO WARRANTY OR GUARANTEE OF ANY KIND THAT YOU WILL EXPERIENCE ANY SPECIFIC LEVEL OF EARNINGS BY USING OUR PRODUCTS AND SERVICES.
ANY EXAMPLES WE HAVE PROVIDED SHOULD NOT BE INTERPRETED AS ANY GUARANTEE OF EARNINGS. WE DO NOT ASSERT THAT OUR PRODUCTS AND SERVICES REPRESENT A “GET RICH SCHEME.”
UPON REQUEST, WE MAY ASSIST YOU IN THE VERIFICATION OF CLAIMS OF ACTUAL EARNINGS AND/OR EXAMPLES OF ACTUAL RESULTS ACHIEVED, THOUGH WE ARE UNDER NO OBLIGATION TO DO SO.
HOWEVER, WE CANNOT AND DO NOT OFFER YOU ANY DIRECT FINANCIAL ADVICE, NOR ARE WE RESPONSIBLE FOR ANY FINANCIAL DECISIONS YOU MAKE. AS ALWAYS, IT IS YOUR SOLE RESPONSIBILITY TO DISCUSS THE LEGALITY OR FINANCIAL SOUNDNESS OF ANY DECISION YOU MAKE WITH A QUALIFIED PROFESSIONAL BEFORE MAKING SUCH A DECISION.
INFORMATION FOUND IN OUR PRODUCTS AND SERVICES MAY CONTAIN INFORMATION THAT INCLUDES FORWARD-LOOKING STATEMENTS AS DEFINED BY THE “PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.” WE BASE ANY FORWARD-LOOKING STATEMENTS SOLELY UPON OUR EXPECTATIONS ON EVENTS THAT HAVE NOT YET OCCURRED.
YOU CAN EASILY IDENTIFY SUCH STATEMENTS, AS THEY DO NOT RELATE SPECIFICALLY TO ANY FACTS, WHETHER HISTORICAL OR IN CURRENT DAY. THESE STATEMENTS USE WORDS SUCH AS “ANTICIPATE,” “BELIEVE,” “ESTIMATE,” “EXPECT,” “INTEND,” “PLAN,” “PROJECT,” AND OTHER SUCH WORDS THAT IMPLY SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS AND FINANCIAL PERFORMANCE.
ANY AND ALL FORWARD LOOKING STATEMENTS USED WITH OUR PRODUCTS AND SERVICES ARE SOLELY BASED UPON OUR OPINION OF EARNINGS POTENTIAL. AS THERE ARE MANY FACTORS THAT WILL DETERMINE YOUR ACTUAL RESULTS, WE MAKE NO GUARANTEES THAT YOU WILL ACHIEVE SIMILAR OR ANY RESULTS FROM YOUR USE OF OUR PRODUCTS AND SERVICES.
This membership agreement (the “Membership Agreement”) contains the terms and conditions that govern your use of the Facebook Leads Course website (the “Website”) and the Services (as defined below). THIS MEMBERSHIP AGREEMENT DESCRIBES YOUR RIGHTS AND RESPONSIBILITIES, AND INCLUDES DISCLAIMERS OF WARRANTIES, LIMITATIONS OF LIABILITY, A CLASS ACTION WAIVER, AND THE REQUIREMENT TO ARBITRATE ANY AND ALL CLAIMS. THESE PROVISIONS FOR AN ESSENTIAL BASIS OF OUR AGREEMENT.
If you do not agree with any of these terms, do not access or otherwise use the Website or Services, or any information or materials contained on the Website.
Facebook Leads Course. (“Facebook Leads Course”) owns and operates the Website. This Membership Agreement is between you and Facebook Leads Course. Facebook Leads Course reserves the right to add, delete, and modify any of the terms and conditions contained in this Membership Agreement at any time and in its sole discretion by posting a change notice or a new agreement on the Website. In the event of substantive changes to this Membership Agreement, the new terms will be posted to the Website, you will be required to affirmatively assent to its terms, and you may also be notified by email. If any modification is unacceptable to you, your only recourse is not to use the Website and the Services and to request an immediate termination of your membership. Your express consent or continued use of the Website or the Services following posting of a change notice or new Membership Agreement on the Website will constitute binding acceptance of the changes.
1. The Services
1.1. Facebook Leads Course provides a number of Internet-based services through the Website (all such services, collectively, the “the Services”), including without limitation training and materials for you to develop and promote your business. Facebook Leads Course reserves the right to add, change, and delete content and services from the Website or Services from time to time.
1.2. If applicable, you agree to pay, and authorize automatic recurring billing of, the membership fee with your credit card, or other payment methods, until subsequently cancelled. Your payment for the initial 30-day period is refundable, provided that you contact us and request that we cancel your membership and refund your fee within the initial 30-day period. You understand and agree that each subsequent automatic recurring billing of the membership fee is not refundable and will not be prorated.
1.3. Facebook Leads Course reserves the right to change the membership fee from time to time.
2. Use of the Website and the Services
2.1. Facebook Leads Course will only knowingly provide the Services to parties that can lawfully enter into and form contracts under applicable law. The Website and the Services are not for anyone under the age of 18 and any such use is prohibited.
2.2. You must comply with all of the terms and conditions of this Membership Agreement, the applicable agreements and policies referred to below, and all applicable laws, regulations, and rules when you use the Website and the Services.
2.3. Your License to Use the Website and the Services.
2.3.1. Facebook Leads Course owns or licenses all intellectual property and other rights, title, and interest in and to the Website, Services, and the materials accessible on or through the Website and Services, except as expressly provided for in this Membership Agreement. For example, and without limitation, Facebook Leads Course owns trademarks, copyrights, and certain technology used in providing the Services. You will not acquire any right, title or interest therein under this Membership Agreement or otherwise unless expressly provided for herein.
2.3.2. Facebook Leads Course grants you a limited revocable license to access and use the Website and Services for their intended purposes, subject to your compliance with this Membership Agreement. This license does not include the right to collect or use information contained on the Website for purposes that Facebook Leads Course prohibits or to compete with Facebook Leads Course. If you use the Website or the Services in a manner that exceeds the scope of this license or breaches any relevant agreement, your license shall terminate immediately.
3.1. For the purpose of this Membership Agreement, “Confidential Information” shall be deemed to include all information and materials that: (a) if in written format is marked as confidential, or (b) if disclosed verbally is noted as confidential at time of disclosure, or (c) in the absence of either (a) or (b) is information which a reasonable party would deem to be non-public information and confidential.
3.2. Confidential Information shall include without limitation: all information provided on or through the Website or the Services; trade secrets, inventions, research methods, methods of compiling information, methods of creating the Facebook Leads Course database, procedures, devices, machines, equipment, data processing programs, software, computer models, research projects, and other means used by Facebook Leads Course in the conduct of its business; product formulations, strategies and plans for future business, new business, product or other development, new and innovative product ideas, potential acquisitions or divestitures, and new marketing ideas; information with respect to costs, commissions, fees, profits, sales, markets, sales methods and financial information; mailing lists, the identity of Facebook Leads Course customers, potential customers, distributors, and suppliers and their names and addresses, the names of customer representatives responsible for entering into contracts for Facebook Leads Course’ products or services, the amounts paid by Facebook Leads Course customers, specific customer needs and requirements, and leads and referrals to prospective customers; and the structure, sequence, and organization of the Facebook Leads Course database, together with source code and object code; and the identity of Facebook Leads Course employees, their respective salaries, bonuses, benefits, qualifications and abilities.
3.3. You acknowledge and agree that the nature of Facebook Leads Course’ confidential, proprietary, and trade secret information to which you have, and will continue to have, access to derives value from the fact that it is not generally known and used by others in the highly competitive, international industry in which Facebook Leads Course competes. You further acknowledge and agree that, even in complete good faith, it would be impossible for you to work in a similar capacity for a competitor of Facebook Leads Course without drawing upon and utilizing information gained pursuant to this Membership Agreement.
3.4. You acknowledge that you are receiving such Confidential Information in confidence and will not publish, copy, or disclose any Confidential Information without prior written consent from the Company. You further agree that you shall not attempt to reverse engineer, de-compile or try to ascertain the source code to Facebook Leads Course software or any other software supplied hereunder. You acknowledge that you will only use the Confidential Information to the extent necessary to promote your business, and that you will use best efforts to prevent unauthorized disclosure of the Confidential Information to any third party.
3.5. The obligation of confidentiality shall not apply to any particular portion of Confidential Information which: (a) was in the public domain when Facebook Leads Course granted access to you; (b) entered the public domain through no fault of you subsequent to receipt; (c) was in your possession free of any obligation of confidence at the time of the disclosure by Facebook Leads Course; (d) was rightfully communicated by a third party to you free of any obligation of confidence subsequent to the time of the originating party’s communication thereof to you; (e) was developed by you independently of and without knowledge or reference to any Confidential Information; (f) is approved for release by written authorization from Facebook Leads Course; or (g) is required to be disclosed pursuant to any statute, law, rule or regulation of any governmental authority or pursuant to any order of any court of competent jurisdiction, but in any case, you will immediately notify Facebook Leads Course before disclosure and given a reasonable opportunity to obtain a protective order or other form of protection.
3.6. You agree not to alone or in association with others use Confidential or trade secret information to (a) solicit, or facilitate any organization with which you are associated in soliciting, any employee or customer of Facebook Leads Course’ to alter its relationship with Facebook Leads Course; (b) solicit for employment, hire, or engage as an independent contractor, or facilitate any organization with which Facebook Leads Course is associated in soliciting for employment, hire, or engagement as an independent contractor, any person who was employed by Facebook Leads Course at any time during the term of this Membership Agreement (provided, that this clause (b) shall not apply to any individual whose employment with Facebook Leads Course was terminated for a period of one year or longer); or (c) solicit business from or perform services for any customer, supplier, licensee, or business relation of Facebook Leads Course’, induce or attempt to induce, any such entity to cease doing business with Facebook Leads Course; or in any way interfere with the relationship between any such entity and Facebook Leads Course.
3.7. You agree that you will not make any derogatory statements, either oral or written, or otherwise disparage Facebook Leads Course, Facebook Leads Course’ products, employees, services, work or employment, and will take all reasonable steps to prevent others from making derogatory or disparaging statements. You agree that it would be impossible, impractical, or extremely difficult to fix the actual damages suffered by reason of a breach of this paragraph, and accordingly hereby agree that five thousand dollars ($5,000) shall be presumed to be the amount of damages sustained by reason of each such breach, without prejudice to Facebook Leads Course’ right to also seek injunctive or other equitable relief.
3.8. Other than as expressly provided for herein, in no event shall you be deemed by virtue hereof to have acquired any right or interest by license or otherwise, in or to the Confidential Information.
3.9. You agree that all originals and any copies of the Confidential Information remain the property of Facebook Leads Course.. You shall reproduce all copyright and other proprietary notices, if any, in the same form that they appear on all the materials provided by Facebook Leads Course, on all copies of the Confidential Information made by you. You agree to return all originals and copies of all Confidential Information in your possession or control to Facebook Leads Course at Facebook Leads Course’ request.
4. General Rules
4.1. Prohibited Use. You may only use the Website and Services to promote your business, as expressly permitted by Facebook Leads Course. You may not cause harm to the Website or Services. Specifically, but not by way of limitation, you may not: (i) interfere with the Website or Services by using viruses or any other programs or technology designed to disrupt or damage any software or hardware; (ii) modify, create derivative works from, reverse engineer, decompile or disassemble any technology used to provide the Website or Services; (iii) use a robot, spider or other device or process to monitor the activity on or copy pages from the Website or Services, except in the operation or use of an internet “search engine,” hit counters or similar technology; (iv) collect electronic mail addresses or other information from third parties by using the Website or Services; (v) impersonate another person or entity; (vi) engage in any activity that interferes with another user’s ability to use or enjoy the Website or Services; (vii) assist or encourage any third party in engaging in any activity prohibited by this Membership Agreement; (viii) co-brand the Website or Services; (ix) frame the Website or Services; or (x) hyper-link to the Website or Services, without the express prior written permission of an authorized representative of Facebook Leads Course.
4.3. Ordering Policies. If you purchase any products or services on or through the Website or Service, you agree that your use of the product or service is limited by this Membership Agreement as well.
4.4. Password Restricted Areas of the Website. Most areas of the Website are password restricted to registered users (“Password-Protected Areas”). If you have registered as an authorized user to gain access to these Password-Protected Areas, you agree that you are entirely responsible for maintaining the confidentiality of your password, and agree to notify Facebook Leads Course if the password is lost, stolen, disclosed to an unauthorized third party, or otherwise may have been compromised. You agree that you are entirely responsible for any and all activities that occur under your account, including any fees that may be incurred under your password-protected account, whether or not you are the individual who undertakes such activities. You agree to immediately notify Facebook Leads Course of any unauthorized use of your account or any other breach of security in relation to your password or the Website that is known to you.
4.5. Spam Policy: You may not use the Website or Services to engage in unethical marketing activities, including without limitation spamming. The following are examples of activities that are not permitted, and which may result in an immediate deactivation of your account or termination of your membership: a) disguising the origin of any content transmitted to or through the Website or Services, or using any other means of deceptive addressing; b) relaying email from a third party’s mail servers without the permission of that third party; c) transmitting any material that is unlawful or used without adequate permission from the owner of the material; d) harvesting email addresses in a manner that is unlawful or in violation of the rights of a third party; e) sending email that contains inaccurate header information or domain names that are not valid or do not exist; f) sending email that contains false or misleading information in the subject line or body of the message; g) sending email that does not indicate that it is an advertisement, does not include a functioning opt-out mechanism, or does not include your valid physical mailing address; or h) sending email that violates applicable law, including without limitation the CAN-SPAM Act or the applicable laws of the jurisdictions from which you send email or in which the email is received the acceptable use policies of Facebook Leads Course’ email service provider.
5. Reservation of Rights
5.1. Monitoring. Facebook Leads Course reserves the right, but does not assume the obligation, to monitor transactions and communications that occur through the Website and Service. If Facebook Leads Course determines, in its sole and absolute discretion, that you or another user has or will breach a term or condition of this Membership Agreement or that such transaction or communication is inappropriate, Facebook Leads Course may cancel such transaction or take any other action to restrict access to or the availability of any material that may be considered objectionable, without any liability to you or any third party.
5.2. Modification of the Service. Facebook Leads Course may modify the Website or Services at any time with or without notice to you, and will incur no liability for doing so.
6.1. Facebook Leads Course asks that you respect the Website online community. Your conduct when using the Website and Services should be guided by common sense and basic etiquette. To further these common goals, you agree not to:
6.1.1. Disparage the products or services of any company or individual.
6.1.2. Impersonate or represent Facebook Leads Course, Facebook Leads Course staff, or other industry professionals.
6.1.3. Link to or post content not allowed on the Website.
6.1.4. Solicit a user’s password or other account information.
6.1.5. Harvest user information for any purpose.
6.1.6. Use racially or ethnically offensive language; discuss or incite illegal activity; use explicit or obscene language; or solicit or post sexually explicit images.
6.1.7. Harass, threaten, or embarrass anyone.
6.1.8. Post anything that you do not have the legal right to post; and
6.1.9. Violate any law, or make any untrue or misleading statement;
7.1. Your Submissions. When you submit questions, comments, suggestions, ideas, message board postings, material submitted via web forms, contest entries, communications or any other information (“Submissions”), you grant Facebook Leads Course an unrestricted license to use such Submissions for any purpose, including without limitation marketing and other promotional purposes and the right to sublicense. You agree that Facebook Leads Course will have no obligation to keep any Submissions confidential. You will not bring a claim against Facebook Leads Course based on “moral rights” or the likes arising from Facebook Leads Course’ use of a Submission.
7.2. Submissions by Others. Facebook Leads Course does not control the content posted by third parties and does not guarantee the accuracy, integrity, or quality of such content. You understand that by using the Website or Services, you may be exposed to content that is offensive, indecent, or objectionable. Under no circumstances will Facebook Leads Course be liable in any way for any content, including, but not limited to, for any errors or omissions in any content, or for any loss or damage of any kind incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available via the Website or Services by third parties.
8. Representations and Warranties
8.1. Mutual Representations and Warranties. Each party represents to the other that: (i) the party has the full power and authority to enter into and perform under this Membership Agreement, (ii) execution and performance of this Membership Agreement does not constitute a breach of, or conflict with, any other agreement or arrangement by which the party is bound, and (iii) the terms of this Membership Agreement are a legal, valid, and binding obligation of the party entering into this Membership Agreement, enforceable in accordance with these terms and conditions.
8.2. By You. You represent and warrant to Facebook Leads Course that, in your use of the Website and Services, you: (i) will not infringe the copyright, trademark, patent, trade secret, right of privacy, right of publicity or other legal right of any third party; (ii) will comply with all applicable laws, rules, and regulations; (iii) will not disrupt or damage any software or hardware; and (iv) you will provide correct, current, and complete billing and contact information.
9. Arbitration and Waiver of Class Claims
9.1. YOU UNDERSTAND AND AGREE THAT ALL CLAIMS, DISPUTES OR CONTROVERSIES BETWEEN YOU AND Facebook Leads Course, INCLUDING, WITHOUT LIMITATION, TORT AND CONTRACT CLAIMS, CLAIMS BASED UPON ANY FEDERAL, STATE, OR LOCAL STATUTE, LAW, ORDER, ORDINANCE, OR REGULATION, AND THE ISSUE OF ARBITRABILITY, SHALL BE RESOLVED BY THE FINAL AND BINDING ARBITRATION PROCEDURES SET BELOW. THE PARTIES ACKNOWLEDGE AND AGREE THAT ANY SUCH CLAIMS SHALL BE BROUGHT SOLELY IN THE PARTY’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE PROCEEDING, OR PRIVATE ATTORNEY GENERAL CAPACITY. THE PARTIES FURTHER AGREE THAT THE ARBITRATOR SHALL NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS, AND SHALL NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING. THE PARTIES VOLUNTARILY AND KNOWINGLY WAIVE ANY RIGHT THEY HAVE TO A JURY TRIAL. ANY CONTROVERSY CONCERNING WHETHER A DISPUTE IS ARBITRABLE SHALL BE DETERMINED BY THE ARBITRATOR AND NOT BY THE COURT. JUDGMENT UPON ANY AWARD RENDERED BY THE ARBITRATOR MAY BE ENTERED BY A Wyoming STATE OR FEDERAL COURT HAVING JURISDICTION THEREOF. THIS ARBITRATION CONTRACT IS MADE PURSUANT TO A TRANSACTION IN INTERSTATE COMMERCE AND ITS INTERPRETATION, APPLICATION, ENFORCEMENT AND PROCEEDINGS HEREUNDER SHALL BE GOVERNED BY THE FEDERAL ARBITRATION ACT (“FAA”).
9.2. The following procedures shall apply:
9.2.1. Any party that intends to make a claim shall first notify the opposing party in writing of such intention and shall describe in such notice, with reasonable particularity, the nature and basis of such claim, and the total amount of the claim. Within thirty (30) days of receipt of such notice, the party receiving notice of a claim shall provide a written response which, with reasonable particularity, sets forth its position concerning the claim. If the parties are unable to resolve the dispute arising from the claim by good faith negotiations to be conducted within the thirty (30)-day period following the written response, either of them may initiate binding arbitration pursuant to the terms and conditions set forth below.
9.2.2. In the event a party elects to proceed with binding arbitration, it shall provide written notice thereof to the other party by registered or certified mail. The arbitration shall be conducted in the state of California, but may proceed telephonically in the event the total amount of the claim does not exceed $2,500 U.S. dollars (if the claimant so chooses).
9.2.3. Separate and apart from the agreement to arbitrate set forth above, the parties hereby independently waive any right to bring or participate in any class action in any way related to, or arising from, this Membership Agreement.
10. Disclaimers and Exclusions
10.1. DISCLAIMER OF WARRANTIES. Facebook Leads Course PROVIDES THE WEBSITE, SERVICES, AND ALL CONTENT ON AN “AS IS” AND “AS AVAILABLE” BASIS. Facebook Leads Course DOES NOT REPRESENT OR WARRANT THAT THE WEBSITE, SERVICES, OR WEBSITE CONTENT, OR USE THEREOF: (i) WILL BE UNINTERRUPTED, (ii) WILL BE FREE OF INACCURACIES OR ERRORS, (iii) WILL MEET YOUR REQUIREMENTS, OR (iv) WILL OPERATE IN THE CONFIGURATION OR WITH THE HARDWARE OR SOFTWARE YOU USE. Facebook Leads Course MAKES NO WARRANTIES OTHER THAN THOSE MADE EXPRESSLY IN THIS MEMBERSHIP AGREEMENT, AND HEREBY DISCLAIMS ANY AND ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, AND NON-INFRINGEMENT.
10.2. EXCLUSION OF DAMAGES. Facebook Leads Course WILL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, PUNITIVE OR SPECIAL DAMAGES (INCLUDING DAMAGES RELATING TO LOST PROFITS, LOST DATA OR LOSS OF GOODWILL) ARISING OUT OF, RELATING TO OR CONNECTED WITH THE USE OF THE WEBSITE OR SERVICES, BASED ON ANY CAUSE OF ACTION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
10.3. LIMITATION OF LIABILITY. IN NO EVENT WILL Facebook Leads Course’ LIABILITY IN CONNECTION WITH YOUR USE OF THE WEBSITE OR SERVICES EXCEED THE LESSER OF (i) THE AMOUNT PAID TO Facebook Leads Course BY YOU DURING THE SIX MONTHS IMMEDIATELY PRECEDING THE EVENT THAT GIVES RISE TO SUCH LIABILITY, OR (ii) ONE HUNDRED DOLLARS ($100).
11.1. You must indemnify and hold Facebook Leads Course and its employees, representatives, agents, affiliates, directors, officers, managers and shareholders (the “Parties”) harmless from any damage, loss, or expense (including without limitation, attorneys’ fees and costs) incurred in connection with any third-party claim, demand or action (“Claim”) brought against any of the Parties alleging that you have breached any of provision in this Membership Agreement through any act or omission. If you have to indemnify Facebook Leads Course under this section, Facebook Leads Course will have the right to control the defense, settlement, and resolution of any Claim at your sole expense. You may not settle or otherwise resolve any Claim without the express written permission of Facebook Leads Course.
12.1. Termination. You agree that, under certain circumstances and without prior notice, Facebook Leads Course may suspend or terminate your use of the Website or Services, including without limitation, if Facebook Leads Course believes, in its sole and absolute discretion, that you have breached a term of this Membership Agreement. You acknowledge and agree that all suspensions and terminations shall be made in Facebook Leads Course’ sole discretion and that Facebook Leads Course shall not be liable to you or any other party for said suspension or termination.
12.2. Survival. Upon termination, your license to use the Website, Services, and everything accessible by or through the Website or Services shall terminate and the remaining provisions of this Membership Agreement shall survive indefinitely unless and until Facebook Leads Course chooses to terminate them.
12.3. Effect of Termination. Upon termination of any part of this Agreement for any reason, Facebook Leads Course may delete or assume ownership of any Content or other things—including without limitation URLs, domain names, and email lists—relating to your use of the Website or Services that is on Facebook Leads Course’ servers or otherwise in Facebook Leads Course’ possession or control, and Facebook Leads Course will have no liability to you or any third party for doing so.
13.1. All notices required or permitted to be given under this Membership Agreement will be in writing and delivered to the other party by any of the following methods: (i) electronic mail. If Facebook Leads Course provides notice to you, Facebook Leads Course will use the contact information provided by you. All notices will be deemed received as follows: (i) if by delivery by U.S. mail, seven (7) business days after dispatch, (ii) if by overnight courier, on the date receipt is confirmed by such courier service, or (iii) if by electronic mail, 24 hours after the message was sent, if no “system error” or other notice of non-delivery is generated. If applicable law requires that a given communication be “in writing,” you agree that email communication will satisfy this requirement.
14. Notification of Claims of Infringement
14.1. Facebook Leads Course respects the intellectual property of others, and asks users to do the same. Facebook Leads Course may, in appropriate circumstances and at its discretion, terminate service to users who infringe the intellectual property rights of others. If you believe that your work has been copied in a way that constitutes copyright infringement, please contact Facebook Leads Course’ designated agent to receive notice of claimed infringement: Facebook Leads Course. Provide the following information required by the Digital Millennium Copyright Act, 17 U.S.C. § 512: (i) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest; (ii) a description of the copyrighted work that you claim has been infringed, including the URL (i.e., web page address) of the location where the copyrighted work exists or a copy of the copyrighted work; (iii) identification of the URL or other specific location on the Website where the material that you claim is infringing is located; (iv) your address, telephone number, and email address; (v) a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; (vi) a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
15.1. This Membership Agreement will be binding upon each party hereto and its successors and permitted assigns, and governed by and construed in accordance with the laws of the State of Wyoming without reference to conflict of law principles. This Membership Agreement will not be assignable or transferable by you without Facebook Leads Course’ prior written consent. This Membership Agreement (including all of the policies and other Agreements described in this Membership Agreement, which are hereby incorporated herein by this reference) contain the entire understanding of the parties regarding its subject matter, and supersedes all prior and contemporaneous agreements and understandings between the parties regarding its subject matter. No failure or delay by a party in exercising any right, power or privilege under this Membership Agreement will operate as a waiver thereof, nor will any single or partial exercise of any right, power or privilege preclude any other or further exercise thereof or the exercise of any other such right, power, or privilege. Any rights not expressly granted herein are reserved. You and Facebook Leads Course are independent contractors and independent businesses, and no agency, partnership, joint venture, or employee-employer relationship is intended or created by this Membership Agreement. The invalidity or unenforceability of any provision of this Membership Agreement will not affect the validity or enforceability of any other provision of this Membership Agreement, all of which will remain in full force and effect. If you have questions or concerns regarding this Membership Agreement, you should contact Facebook Leads Course by emailing [email protected] and writing “Membership Agreement” in the subject line.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To send periodic emails regarding your order or other products and services.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies?’
• Help remember and process the items in the shopping cart.
• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you disable cookies off, some features will be disabled. It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.
However, you can still place orders
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have not enabled Google AdSense on our site but we may do so in the future.
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COPPA (Children Online Privacy Protection Act)
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In the book Blue Ocean Strategy, Renée Mauborgne and W. Chan Kim go over creating the category for your business that doesn't exist yet.
For example, if you just teach people how to make money, or how to get a date... You will be competing with thousands of people that are already selling exactly the same thing.
Let’s say that you have three main categories Health, Wealth, Relationships.
The problem is that those categories are multi-billion dollar gorillas already so to create a product and be seen would be close to impossible.
So, by looking at my funny painting you’ll see what I mean.
Wealth will split into Finance, Investing, Real Estate, Sales and so on...
Health will split into Diet, Training, Weight Loss, etc
Relationships will split into Marriage, Dating, Love, etc
And these smaller items will split into even smaller niches.
There are 3 levels: Category -> Sub Category -> Niche...
So when you drill into 3 levels you are in the Blue Ocean. But when you don’t drill in at all and stay on the 1st level, then the sharks will eat you up alive...
Create your OWN category by creating your OWN niche... And if there’s no competition you won’t have to fight for a piece of pie, but that’s because you own the pie! :)
The full credit for this articles goes to my mentor Jay Abraham. This article belongs to Jay... Thank you Jay! :)
100 Greatest Headlines Ever Written:
Almost $500,000 was spent profitably to run keyed ads displaying this headline. It drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement --- one which, by itself, built a big business. Pretty irresistible, isn't it?
A sizable appropriation was spent successfully in farm magazines on this ad. Sometimes the negative idea of offsetting, reducing, or eliminating the "risk of loss" is even more attractive to the reader than the "prospect of gain."
As the great business executive Chauncey Depew once said, "I would not stay up all of one night to make $100; but I would stay up all of seven nights to keep from losing it." As Walter Norvath says in Six Successful Selling Techniques, "People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own." It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained.
What farmer could pass up reading the copy under such a headline --- to find out: "What was the mistake? Why was it 'little'? Am I making it? If it cost a farmer a loss of $3,000 a year, maybe it's costing me a lot more? Perhaps the copy will also tell me about other mistakes I might be making."
The headline strength of the word "advice" has often been proven. Most people want it, regardless of whether or not they follow it. And the particular "ailment" referred to is common enough to interest a lot of readers. The "it happened to me" tag line, "by a wife," increases the desire to read the copy. (This ad far outpulled the advertiser's previous best ad, Get Rid of Money Worries.)
This was a key-result ad which proved spectacularly profitable. It appeared in women's magazines. The emotional-type copy described (and the photograph portrayed) the kind of little girl any parent would want their daughter to be. Laughing, rollicking, running forward with arms outstretched, right out of the ad and into the arms and heart of the reader.
Pinpoints the myriads of self-conscious, inferiority-complexed wallflowers. "That's me! I want to read this ad; maybe it tells me exactly what to do about it."
As you go along, you will notice how many of these headlines are interrogative ones. They ask a question to which people want to read the answer. They excite curiosity and interest in the body matter which follows. They hit home --- cut through verbose indirectness. The best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick no or yes and without further reading, are pertinent and relevant to the reader. Note how many of the ones included here measure up to these specifications.
Wide appeal; there are more plain girls than beautiful ones --- and just about all of them want to be better looking.
This helped to sell millions of copies of the book of the same title. Strong basic appeal; we will all want to do it. But without the words "how to" the headline would become simply a trite wall motto.
An airline ad featured a faster jet-powered flight. Headline is a bull's-eye for air-experienced travelers who know what those last two interminable hours can do to their nerves and patience. Like many fine headlines, it doubtless came right out of the personal experience of its writer. This headline (and all the others discussed here) would have been good even if it had not been supported by any picture at all. But its effect was heightened by a photo of a wristwatch with the hour marks indicating 1 to 10 bunched together --- and 10, 11, and 12 stretched wide apart.
Who doesn't? Except men --- and this successful and much-fun ad is not addressed to them. "Who else" also has a "get on the bandwagon" connotation: not "Can it be done?" but "Who else wants to have it?"
A direct challenge. Now read the headline back, eliminating the vital word "these." This word is the "hook" that almost forces you into the copy. "What are these particular mistakes? Do I make them?" Also notice (as with many of the other headline reviewed) that this one promised to provide helpful personal information in its own context, not merely "advertising talk."
The attraction of the Specific: In this first breather let us stop to impress upon your mind how significant a part the "specific" plays in so many good headlines. It appears in many of our first ten. And it will appear in a surprising number of the next ninety. You will see how magnetically it helps to draw the reader into the body matter of an advertisement. So notice, as you continue reading, how many of these headlines contain specific words or phrases that make the ad promise to tell you: How, Here's, These, Which of these, Who Else, Where, When, What, Why. Also, note frequently exact amounts are used: number of days, evenings, hours, minutes, dollars, ways, types of. This "attraction of the specific" is worth your special attention --- not only as relating to words and phrases, but also concerning headline ideas themselves. For example, compare the appeal of "We'll Help You Make More Money" with "We'll Help You Pay the Rent."
A provocative "why" headline. Based upon the completely understandable fact that some food combinations virtually "explode" in the stomach. Broad appeal. (Relevant picture of chemical retort shaped like a stomach, starting to explode.)
Universal appeal to women. Result guaranteed: "Or Your Money Back."
Something everybody wants to be able to do. A successful keyed ad upon which many thousands have been spent.
A profitable check-results ad selling a book written by a partner in a well-known and highly regarded brokerage house. Important key words: "some" and "almost" --- which make the headline credible.
What's the secret of the success of this well-known ad? First: the suggestion of a paradox. We seldom think of doctors as being in poor health themselves. And when they are, what they do about it is information "right from the horse's mouth"; carries a note of authority and greater assurance of "reward for reading the ad." Note the positive promise of reward in "This Is What They Do."
Also, the use of the unabashed colloquialism "feel rotten" gets attention, sounds human, natural. Besides, it has surprise value --- since the vocabulary of the advertising pages has a certain sameness and stilted quality. Many a headline fails to stop readers because its vocabulary is so hackneyed. No word or phrase in it has any attention-arresting element of surprise, no words, expressions, or ideas not commonly used or expected in the headline of an advertisement. This ad pulled only half the number of responses when a test was made changing "When Doctors Feel Rotten" to "When Doctors Don't Feel Up To Par." (Other examples of the use of common colloquialisms and words are given, and commented upon, in many of these good headlines.)
Since the idea of using headline words not commonly utilized in the lexicon of advertising is worth such serious consideration, let us cite a few more examples. For a book on scientific weight control: the one word "Pot-Belly"! (Not very elegant, but it proved an effective stopper.) For a dictionary: a single word (onion, hog, shad, pelican, skunk, kangaroo, etc.) as the boldface headline of each in a series of small-space advertisements. You couldn't miss it on the page and you wanted to know what it was all about. The copy followed through by illustrating how simple and clear the definitions were in that particular dictionary. For a book of golf instruction: "Don't Belly-Ache About Your Golf This Year!"
Anticipates the reader's natural incredulity concerning such an exceptional bargain. Thus helping to overcome his doubt in advance, by acknowledging the likelihood of it.
"Let me keep reading --- to see if I have one of the five." The old "which of these" selling technique; not "do you want?" but "which do you want?" (Interrogative headline helps entice readers into the copy. Note how many of these hundred are interrogative headlines.)
This keyed ad sold hundreds of thousands of books. Strong comparative-price bargain appeal.
Another example of a headline which anticipates incredulity in order to help overcome it.
This is the famous "Addsion Sims of Seattle" ad which coined that household phrase. Could you escape wanting to read it?
One of those good "discover what lies hidden" headlines. (Note others here.) A proven puller for an advertiser offering sound securities on a "pay out of income" basis.
Women want it. "Why two out of three? Am I one of the two? How have doctors proven it? Quick results are what I want....Only fourteen days!"
How Many Words Should a Headline Contain? ...You have probably often read about the desirability of having no more than a certain number of words in your headline. Yet, in this second breather, we want to point out that many of the headlines already quoted (and others to follow) are, by ordinary standards, quite long. Yet, despite their length, they were successful. Obviously, it is not wise to make a headline any lengthier than its primary function actually requires. However, greater-than-usual length need not worry you...provided the headline's high spots of interest are physically well broken up and clearly displayed --- and provided the personal advantages promised to the reader are presented so oppositely that it is almost as though his own name appeared in the headline. Worth recounting is the story of Max Hart (of Hart, Schaffner and Marx) and his advertising manager, the late and great George L. Dyer. They were arguing about long copy. To clinch the argument Mr. Dyer said, "I'll bet you $10 I can write a newspaper page of solid types and you'd read every word of it." Mr. Hart scoffed at the idea. "I don't have to write a line of it to prove my point," Mr. Dyer responded. "I'll only tell you the headline: "This page is all about Max Hart!"
Paradoxes excite interest. Broad appeal: almost everyone has once had a pet moneymaking idea that others have thought foolish and impractical. Sympathy for the underdog: "What's the story of this man who 'turned the tables' on the people who ridiculed him?"
A well-known book club has spent a great deal of money on this ad. Headline aimed accurately at large market --- people who "mean to" keep up with the new books but somehow "never get around to it."
"What 'priceless gift'? Why is it 'priceless'? If 'thousands' have it, perhaps I should have it too." The "undiscovered" angle has great attraction. Legions of people are convinced that they possess talents and abilities which others have never discovered. Consequently, their world is unfortunately inclined to underrate or misjudge them.
What parent wouldn't be stopped cold by this headline? "I'm the one who's probably to blame. It's a distressing condition --- and, most important, a reflection upon me. Maybe this ad tells me what to do about it."
What is the 'fool stunt'? Why did people call it that? How did it transform this fellow? I'd like to be able to 'sell' myself and my ideas --- even though selling may not be my vocation.") A large expenditure was made profitably on this ad after its resentfulness had been proven.)
Everyone likes to read about his "symptoms." The appeal is broad; the condition of "nerve exhaustion" is common.
If you offer a powerful guarantee with your product, play it up strongly and quickly in the headline. Don't relegate it to minor display. Many products are actually backed up by dramatic guarantees - but their advertising does not make the most of them.
"Perhaps this ad will tell me why I need not lose any sleep over it --- or how I can replace it with one that will zoom."
Promises a desirable reward for reading. And the true experience of another person (with something relevant to our own desires) is always interesting.
Again, the attraction of the specific --- tied up with a strong basic appeal.
Widely run in farm papers, with exceptional results. The hidden-profit ideas and the suggestion of retrieving a loss.
Trenchant headline for a brake-relining service. Strong emotional appeal: how the life of a little child may be snuffed out by an accident due to your ineffective brakes.
The colloquial: "raving about." The "success" word: "everywhere." (The increasing popularity and sale of a product are adduced as evidence of its merit. "Nothing succeeds like success"; and people love to climb on a bandwagon.) And the overworked "amazing" still seems to have some power left.
Bull's-eye question. All of us are afraid of embarrassing ourselves before others: being criticized, looked down upon, talked about. "Which 'ten' are they? Do I do any of them?"
This ad produced inquiries in large quantities. Investors reviewed the characteristics of each of the six groups, as described in the ad, then inquired about a program designed to meet the investment purposes of their particular group.
The Primary Viewpoint --- The "Point of You" ... Breather No. 3 is a short one because you already know the "lesson" very well. But to stress its importance, let us point this out to you: 43 of these 100 headlines contain one of these actual words --- "you", "your", or "yourself." Even when the pronoun is first person singular (for example, "How I Improved My Memory in One Evening"), the reward promised is so universally desired that it is, in effect, really saying, "You can do it, too!" Thousands of words have already been written about the "point of you" --- but let me remind you that, given a fountain pen, 96 percent of 500 college women wrote their own names; shown a map of the USA, 447 men out of 500 looked first for the location of their home towns! Howard Barnes, of the American Newspaper Publishers' Association, really was on target when he said: "To call up an image of the reader, all you need to do is pin up a target. Then, starting at the outside, you can label his interests in this order: the world, the United States, his home state, his home town, and we'll lump together in the black center his family and himself....me. Myself. I come first. I am the bull's-eye.
An example of a good "service" ad --- one which, besides being relevantly tied up with the product, also contains helpful information usable in itself. (Such ads often have considerable longevity because they are cut out and used for future reference.)
Who wouldn't want to do that? Doubt as to the promise if offset by the fact that the advertiser is a large and reputable insurance company.
Direct, challenging, a common circumstance. Brings up a flood or recollections. How can such unpleasant experiences be avoided in the future? Based upon a strong selfish appeal. Parents, are first, individuals; second, parents. The kind of reflection that children cast upon the prestige and self-esteem of their parents is a useful copy angle to remember. (This headline is the negative opposite of No. 4, The Child Who Won the Hearts of All.)
A rifle-shot question hitting thousands of readers. Illustrated by a photo of an otherwise attractive living room with blank areas on its walls; with X's indicating where pictures would improve the room's appearance.
It obeys the wise maxim of newspaper reporters: "Start where the reader is." In other words, the public already accepts the fact that children's blood should contain plenty of iron. So the headline goes on from there --- promising "extra" iron and "3 delicious ways" to get it ("delicious" ways; so not the common parent vs. child battle).
Unerringly selects its audience, which is large --- and stymied.
The word "almost" lends believability. Headline promises an automatic no-effort method of relieving an annoying condition or avoiding a dangerous emergency.
Another "start where the reader is" headline --- because most people already believe they often give their digestive process some pretty rough treatment. This rapport, between the theme of the ad and the common belief of its readers, makes the "we" and "our" practically equal in effectiveness to "you" and "your."
An immediate association with himself leaps to the mind of the reader. He wants to check at once on the personal parallel. What are the symptoms? Starting things one never finishes? Jumping from one thing to another.
"How much am I like him? It's not a good trait. What did he do about it?" This is an example of a negative headline that strikes home more accurately and dramatically than would a positive one.
Another one that has entered our language. Sympathy with the underdog. Particularly interesting, structurally, as an example of a headline which "turns the corner" by using a final tag line to make itself positive instead of negative.
Also worth remembering: the before-and-after angle can be effective in many headlines.
Short and positive commands often make good stopper headlines. When Ole Evinrude, the outboard-motor king, ran a small ad with this headline, he took the first step toward building his one-room machine ship into a big business. (A similar headline, Throw Away Your Aerial! was also once responsible for building a business in the radio field.) This type of headline is worth thinking about when the product you are advertising eliminates the need for some, heretofore, necessary piece of equipment, some onerous job, or some sizable item of expense.
A successful headline which pulled 75 percent better than "Two Acres and Security" and 40 percent better than A Little Land --- a Lot of Living. The reason: "how to" and "do wonders with."
Strong appeal. Another good "who else" headline. (No 9, Who Else Wants A Screen Star Figure?)
A keyed "retrieving a loss" ad whose checked resultfulness justified frequent repetition.
Who wouldn't be interested in reading more about a tire like this?
A good example of a before-and-after headline which makes the turn from negative to positive. Also worth noting: it has an effective element of excitement in it --- a feature of many good headlines, communicating the copywriter's enthusiasm to the printed page.
Don't Worry about a "Negative" Approach...This breather No. 4 is about negative headlines. "Accentuate the positive; eliminate the negative," said a song of some years ago. For years that has also been the popular refrain on the advice often given to copywriters. Discussion about negative headlines has sometimes sparked more fire than enlightenment. Yet our 100 headlines then become positive. So the negative approach must have some good reason for existence. It has. What is it? One of the principal objectives of a headline is to strike as directly as possible right at a situation confronting the reader. Sometimes you can do this with greater accuracy if you use a negative headline which pinpoints the ailment rather than the alleviation of it. (For example, Is YOUR Home Picture-Poor? Have YOU a "Worry Stock" --- Little Leaks That Keep Men Poor.) So when you face that kind of situation don't be afraid to "accentuate the negative." Let's proceed to another great headline which captured a place in our everyday language.
So poignantly true, so pointed --- and so common.
An ad which was successful in business magazines reaching executives. "I want to know which are the kinds of 'worker tension' specifically. What is 'worker tension' costing other companies in net profits? How much is it costing us? If it is, what can we do about it?"
Selects its readers without wasting a word. (And who can say that the Audience isn't kind of large?)
This pulled almost 20% better than How to Avoid These Mistakes in Planning Your Home. Apparently, people expect the architect to avoid the mistakes --- but feel that they themselves know better than anyone else what will best suit their particular needs and preferences.
Strong "stopper" type of "command" headline, adaptable for many uses. Copy quickly follows with "until you have checked as to whether it has this feature, and this one, and this..."
Sometimes it's a good idea to "start where the reader was." This nostalgic headline was used to sell phonograph records of great operas. The ideas can be used in a positive way: typing up with a desirable remembrance. Or it can be used negatively: contrasting a certain new product advantage with an undesirable remembrance.
World "bulges" is a stopper, not commonly used in advertising lexicon. Double-edged appeal: the promise to end an unwanted condition and to save you money, also.
This one illustrates an important point, one which many advertisers hate to swallow. It is usually not a good idea to tell the name of the company (or the brand name) in the headline --- or to make it tell too much of the story. When this is done right in the headline itself, it often gives the whole thing away and does not tempt the reader into the copy. However, as is this case, when the advertiser is a nationally famous company (particularly when it is noted for its enterprise, innovations, improvements, and research), the use of the company, brand name can add news value to the headline --- and help to substantiate the truth of the claim made in it.
Exceedingly profitable in farm papers. A combination of negative and positive appeals, worth a lot of "come hither" for farmers.
There are three things which advertising can tell its readers: (1) what the product is; (2) what it does; and...this headline utilizes the third (and often overlooked) one: (3) In terms of the advertisers, it is this: What other people will say of you, think of you, do for you --- how they will admire you, envy you, imitate you --- because of what my product can accomplish for you. In terms of the prospective customer it is this: Because of what your product can do for me, people may think more of me! This third factor (which is an extension of the No. 2 factor mentioned above) can be made so effective, and is so often neglected that it rates special attention here as Breather No. 5. The proper use of it can make advertising copy make more sales.
Therefore, it is worth a prominent niche in your memory. To keep it there, visualize a somewhat ridiculous picture. (Tying up an absurd pictorial association with a concept you want to remember is, of course, a well-known aid to memory.) The sketch is of a boy sitting on the prow of a PT boat. His mother is sitting in the stern. Between the two the initials "PT" are printed in big letters on the side of this type of small, but very fast, patrol boat used so extensively in World War II in the South Pacific. This mental picture will help you remember the initials "BOY PT MOM." And these are the initials of the phrase, "Because Of You, People Think More Of Me." Headline No. 63 utilizes that factor. It promises the reader that this new cake improver will win her compliments from others; that because of you (the advertiser) other people will think more of her (the reader). You are offering to show her how to make what she might later call her "reputation cake." Sometimes this element in copy is called the "prestige factor," and is considered only as an extension of the "what the product does" type of copy. (In discussing the advertising of ladies' perfumes Hal Stebbins calls it persuasive, so compelling, that it rates at least a subcategory of its own.
A profitable narrative-ad headline. Broad interest in this kind of ability. Narrator's surprise and apparent humility lend credence and humanness to the statement.
An often-repeated ad for a set of books. It pulled eight times as many responses in 1/4-page size as were ever received from a double-spread. This is the only straight "curiosity" headline included here. Its headline was relevant --- not, as so commonly used, one of those trick devices to force attention when advertising a product not closely related to the headline.
A real stopper of a headline, with a great deal of lure in the copy. Top picture shows a cardiogram report printed upon a Western Union telegram form.
What do you know --- the words "duck soup" in an ad? But doesn't it tell the story in a more unusual way than would "easy," "simple," or some such word --- particularly to the type of market to which this ad is aimed?
A result that all women want is clearly and persuasively stated. Word "leaves" makes it sound effortless.
The colloquial "it's a shame." Sympathetic understanding of the reader: "You are as capable as these other men." (Headline, of course, is supported by photos and good testimonials.)
Friendly, human, disarmingly ingenuous, refreshingly non-"advertisy" in language. And, of course, the reference to "such letters."
A headline perennially profitable for a large music school. Again, the copy is crammed with testimonials and references substantiating the claim.
The headline of an ad that launched a big business. Faces a common problem head-on; offers and easy and pleasant solution.
The "make this test" angle has been used in many good headlines. It is widely usable for others. Its purpose is to induce the reader to participate in a demonstration of the product's merits. However, if credible and dramatic, the test can represent a persuasive demonstration whether or not the reader ever actually makes it.
The "announcement" type of headline (when bring out a new product) wins attention because people are interested in new things.
Neophobia? --- Americans Don't Suffer From This Ailment! ...Breather No. 6 is here to remind you that in a great many of these headlines you find the word new --- or connotation of it, such as "new kind of," "new discover," "new way to," etc. Americans are partial to the new or novel; they do not suffer from neophobia. To them the mere factor of newness seems to be prima facie evidence of "betterness."
Undeviating affection for the old and tried may be strong in other countries; in ours the desire to try the new is stronger. The great achievements of our inventors and enterprising manufacturers have trained us to believe that if it's new, it's likely to be better. However, the word "new" in a headline should be backed up by copy pointing out the merits of something really new and advantageous, not some transparently trivial difference. And now we come to another familiar headline...
You still hear it quoted. It sold hundreds of thousands of copies of an etiquette book because it capsulated a common and embarrassing situation.
This headline was a stopper to thousands...and more successful than the subtly different "For the Woman Who Looks Younger Than She Is."
The headline of an excellent advertisement which featured what the product does --- rather than what it is. It appeared years ago, before practically everyone owned an automobile. Underneath the headline was a picture of the Indiana Sand Dunes, followed by good copy about the dunes and pointing out that "A good used car brings the whole country to you and yours. Why not buy one? You don't need a lot of money." Finally, after selling the idea, the copy gave some specific details about the cars which were for sale.
Check list displayed at top immediately invites reader's participation in specifying "which of these" improvements he would like to make in his physique. Keyed ad repeated frequently by well-known physical culturist.
A true narrative ad run by a nationwide chain of newspapers. Could you flip over the page without wanting to know what happened?
In simple everyday words, a direct promise to end an undesirable condition --- quickly.
Had quite an impact on women readers, this toothpaste ad. Obviously, for there surely is a lot of motivation in its theme: "No woman wants her husband to carry the memory of her morning breath to work with him. The attractive women he meets during the day don't have it."
Stale News to the Advertiser May Be Fresh News to the Reader...And now we come to Breather No. 7. Don't think that because it is our last one it is of least importance. In fact, its value becomes apparent when you realize how many of these headlines employ it. "Get news (or new value) into your headline" is probably the best way to define it. Since you can't pack everything into a headline, stick to your principal appeal --- but give it news value if you can. And remember that what may be stale news to the advertiser may be fresh news to the reader. The advertiser is, of course, thoroughly familiar with his manufacturing methods, the ingredients he uses, the function of his product. They may have no news value for him. They may even be similar to those of his competitors. But that is not true of the readers of his advertisements. Something about the product or the service it renders may be entirely new and sensationally persuasive to the public. And the advertiser who features it first captures its appeal for himself, regardless of the "me too" efforts of competitors who may have, heretofore, failed to capitalize upon it.
Headline expressed in a few words a copy theme credited with pushing one brand of fountain pen up to a leading position.
A "self-incriminating" (and widely applicable) way to have the reader help to specify what he himself would value most in such a product. The copy follows through along these lines: Surely you would put this feature into it. You would be sure that it brought you this advantage, and this, and this...Well, we've done it all for you. As you can see, this product was really created for you!
A human narrative people wanted to read because it did --- or could --- "happen to me."
An interesting example of an ad that backtracks --- pointing out in detail what the reader missed by not buying the product before. A frequently repeated ad used by a well-known news magazine to pull for subscriptions.
A profitable narrative-ad headline which makes it pretty hard to flip the page. "What was this tragic happening? Could it --- or did it --- happen to me?"
This pulled three times better than Relieve Foot Itch. It gives the disease a relevant name, points out unwanted effects.
Another question aimed at a big target: the legion of frustrated, discouraged people who feel that their ability and conscientiousness are not being amply rewarded by recognition and advancement. (Frequently run by an educational institution which checks the resultfulness of its advertisements.)
This headline helped to sell inexpensive editions of the classics, by the hundreds of thousands. It starts where the reader is --- because we, as a nation, are not reputed to be greatly addicted to the highbrow type of literature.
Yet this successful campaign showed that Americans know very well the difference between the meritorious and meretricious --- and, if challenged, can prove it with orders. The "we" angle avoids the accusatory "you."
This ad about a course for businessmen was repeated again and again, for a period of seven years, in a long list of magazines. It offers a worthwhile reward for reading --- with an intriguing challenge in its second line.
The headline of a full-page newspaper ad crammed solid with small-size type --- and nary a single picture! It drew 5,000 replies when first published, has since appeared in more than 150 newspapers. Promised helpful information of interest to a large audience. A big investment house ran the ad.
Of course the "bargain appeal" is a sure-fire --- and this is a good example of straightforward presentation.
Featuring an actual testimonial can make a good headline. In this case, the reader's first reaction is "if a barber can do it maybe I can, too!"
If you are offering something entirely free (such as a booklet or sample) --- and want requests for it in quantity --- feature it right in your headline.
Perhaps you have a new product (or even an old one) and still lack sufficient accurate data as to which, specifically, are the strongest selling appeals to feature in your advertising. In that case, it is often good strategy to "merchandise" the multi-purpose "coverage" of your product as thoroughly as you can. By doing so, you avoid the risk of laying too much stress upon any specific appeal which may prove weak or ineffectual. And, by exposing many of your product's uses and advantages you, at least, enable your reader to know what they are --- so that he can judge for himself the ones which appeal most to him.
No review of good headlines could be considered even fairly representative unless it included an example of one featuring a prize contest. Of course, it first boldly displays how much money can be won; secondly, what you have to do to win some of it.
This one also represents a commonly used headline offer --- easy terms --- and conveys it forcefully and persuasively.
The familiar reduced-price offer which we see in so many different and alluring forms.
An example of the ever-popular coupon-redemption offer. "Limited offer" to increase response. (Sometimes an actual expiration date is stated, to spur quicker action.)
100. ONE PLACE SETTING FREE FOR EVERY THREE YOU BUY!
So now we've finished running the hundred --- except for this last type of headline: the ubiquitous free offer. The rules specify (as exemplified here) that when something must also be bought, this requirement must be displayed with sufficient prominence. "Free" is, of course, a hackneyed and moss-covered word, but there doesn't seem to be any equally strong, or less blatant, substitute for it.
Abraham Publishing • 27520 Hawthorne Blvd. Suite 263
Rolling Hills Estates, CA 90274 • 310-265-1840
#1 Why Facebook lives are so damn awesome!
#2 Webinar Review of Dan Henry
#3 Here’s a quick PowerPoint Presentation of your Webinar
#4 How to create your 3 secrets for the webinar or FB live... and how they work works...
#5 How to overcome the fear of Facebook Live Streaming
#6 How to hack FB ads - quick overview
#7 How one guy sold 1 Million Webinar and how it happened..
#8 Gene Schwartz productivity hack I’m using everyday
#9 “If you put a gun to my head and tell me to make money - what would I do?” (Webinars)
#10 How to create a webinar stack
#11 What is the #1 thing about the webinar and why it converts
#12 How to create a webinar in less than 2 hours
#13 5 productivity hacks that everyone should use
#14 Why you should nap during the day - #1 crazy productivity hack
#15 What’s the best software to run an automated webinar (give a funnel away)
#16 How to create a webinar registration page
#17 Q & A about webinars
#18 How much traffic do you need? - the numbers behind the webinars and sales
#19 Outsourcing work to VAs - should you do it?
#20 My one secret "CRAPPY FUNNEL" that always out produces your "PROFESSIONAL FUNNEL"... (and here's how you can get it for free...I'm not kidding...)
#21 Confessions of an entreprenuer - what does it take to be an entreprenuer
#22 Being uncomfortable is perfectly ok 👌 - training for FB lives and webinars
#23 3 funnels anyone should have
#24 Quick tricks for headline copywriting
#25 Ideas about what to post on the FB.
#26 One Killer Skill Entreprenuers Need to Succeed in 2018
#27 Highly Effective skills of highly effective people
#28 Copywriting A-I-D-A
#29 How Russell made $150,000 in 2 hours after his business collapsed...
#30 Why staying positive works like crazy! ( Personal Development Quantum Physics )
#31 Motivation Hacks
#32 A day in the entreprenuer’s life
#33 Why people fail on webinars.
#34 What to post on your facebook to engage with more people
#35 How to get free traffic from your Youtube and why it’s effective (my youtube course)
#36 How to create your own course (teach for free, but for more info go to link to Liz Benny)
#37 Red ocean VS Blue ocean (talk for free, want more, get expert secrets book - link)
#38 How to craft your offer for the webinar
#39 What’s the #1 reason people buy on webinars (destroy and rebuild people’s beliefs)
#40 how I made over $1000k in a several hours by using other people’s Facebook Groups and got clients...
#41 Webinar closes and trial closes
#42 Traffic Myths Debunked
#43 What’s wrong with internet marketers...(rant about why people don’t do webinars but they do a bunch of wrong things)
#44. Amazing 3 Funnels you need to have for your webinar business
#45. How ClickFunnels saved my ass.
#46. How to grow list and engage with them! (Seinfield , DotCom Secrets )
#47. Paid traffic VS Free traffic
#48. 3 types of traffic (cold, warm, hot)
#49. What’s a tripwire funnel
#50. What’s the #1 skill every online marketer should have...
#51. What’s wrong with you? (what’s wrong that you are different and you are an entrepreneur)
#52. A day in the life of an entrepreneur
#53. Mistakes to avoid
#54. How to become an authority in your space.
#55. What’s wrong with our school system.
#56 Polarity. Why picking the side is important in business
#57 What is one thing that will kill your webinar (teaching)
#58 Why vegetarians is a cult... And what can we learn from it in webinars...
#59 Storytelling and vulnerability
#60 Are you afraid? Good.... Do more of that(Eben Pagan)
#61. Emotional and Logical brain... (physical brain also and 3 brains)
#62. Tell them what and sell them how.
#63. How live a backpack life style in Europe.
#64. One Ridiculously Easy Way to Enhance the Power of Your Facebook Posts.
#65. 3 habits to stop now
#66 why everyone should start a FB live a day and get on podcast...
#67 what software to use for webinars (webinar jam)
#68. 5 time management tricks
#69. What can you learn from Tim Ferriss
#70 what's the difference between a webinar and a Facebook live?
#71. How should I price my products I sell via webinar???
#72. What is the difference between automated and a live webinar
#73. How to craft your webinar stories
#74. Why do you think that webinars are so lucrative? What's so special about this way of selling?
#75. If I could change one thing about my entrepreneurial life, what would it be?
#76. Why do you need to master public speaking and Facebook lives
#77. The new secret to stardom... Facebook lives
#78. The Facebook live about any questions you might have about business or marketing?? (Talking to the crowd)
#79. the ask campaign. Why there are SO vital to your business
#80 what/who is the most important in your business? (Customer)
Today I want to do some copywriting...
Let me show you one quick rule of thumb that you can use quickly and effectively...
It works almost every time..
Part #1: Headlines
Specific word + "crazy" word.
By "crazy" word I mean out of the box word. Some people call it "power" word. But in short it's a word that brings attention... Also it could be a curiosity word...
Let me go through examples... I think you'll know what I mean after that...
Ok, here we got “COOK” BOOK. “Cook” is kinda crazy because it has nothing to do with marketing but it is “out” of the box... Great title. Plus... the it's the Funnel Hacker... Hacker??? - Another great word.
"On Fire" - definately out of th box, power word...
Boss... Lady Boss... Who's the boss? Definately power word...
Hacks... Hacking your life... Crazy...
If you are create a name, you need to add a crazy/curious flavor to the mix... People tend to wake up and actually read it.
I'm gonna list you a few great words that are effective.
Try to use these words in your headlines... In 5 mins you should be able to come up with some good headlines...
Part #2: Sub-headlines...
You can use subheadlines just to help understand the main headline. It's like an amplifier to your headline.
There are a few formulas you can use to hack your headlines... That you can use:
How to _____ without _____.
For ex. How to lose weright without giving up your favorite food.
How to _____ in _____ minutes / hours / days.
For ex. How to get 100 clients in 30 days..
___ mistakes people make in ________.
3 mistakes people make in copywriting...
___ myths about ______
5 myths about bitcoin...
There are many more but this should get you started.
As the 80/20 rule goes, it's important to do small things that do the highest impact...
But what's more important here to know is that when you compound your small wins over time - you have a BIG WIN...
And that's when people say: "this cannot be done!"
Let me make an example.
An overweight Kim is thinking about losing weight. She tries one diet it doesn’t work. She tries another diet - it still doen’t work. She exercises 2 hours per day and - and then she gives up after a couple of weeks of exercise..
That’s a story of almost every single person out there trying to lose weight...
But then there’s overweight Stephanie. Stephanie does something else... She finds out one effective thing that will help your with weight. But she doesn’t switch right away... What she does is profound. She walks only 5-10 minutes per day the first week. Then she walks 20 minutes the second week. And then she walk 30 minutes the 3rd week.
She doesn’t give up, she just adds more minutes every time and eventually loses weight... Her body gets used to it and because there are no big dramatic changes, she has no problem to continue what she does...
The goal is to make it a “habit”... Most successful people created very effective habits that they do them every single day... And it’s not hard for them to continue what they are already doing... Because they are almost doing that on autopilot.
See where I am going with that?
Set higher targets than normal and try your best to achieve them.
Most of the time we don't do the best we can. Want proof?
One time at the Tony Robbins's event, Tony asked the audience, "Let's do an exercise, stand up, and put one of your hands as high as you can". People did. Or so they thought... "Now", he continued, "put it even higher"... to everyone's surprise almost everyone was able to put the hand even higher the 2nd time around...
One of my mentors, Brian Tracy, taught me a trick. The trick is: "Just do 10% more than yesterday". Think of your tasks as muscles. When you're in the gym the trainer would recommend to do just a little more weight every time you work out...
The concept is just AMAZING. It works... If you keep on doing 10% more every day, it will blow your mind ehat results you will achieve. That's 10% today, 10% tomorrow and 10% the day after... In 1 week it's 70% better.... In 1 month it's 300% better... In 1 year it will be.... You know how much? Yeaaaassssss, the whole 3650%
When you write goals, always, I mean always, set them higher than normal. When you shoot for the stars at least you will reach the moon...
My mentor Grant Cardone taught me this. Write your most outrageous goals. Why? Because even if you don't reach them you still reach more than if you set small goals.
I've made smaller goals so I could take smaller steps.. Boy, was I wrong... As time passed I understood that I should have made bigger goals and then split them in chunks of smaller tasks... You need to plan the BIG plan...
You need to come up with a big picture and then pursue the little parts of it... Get BOLD. Make goals like, "How can I get a 40 apartment building" instead of "how can I pay the bills next month" or how to get a "500 dollar part-time job". I get it that having a $500 part-time job is important but it's a small little task that should complement your BIG PLAN.. Get it?
I hope this starts making sense... Because if you don't think big you will be stuck in the past paying bills and catching up with your today's problems.