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Gene Adam Gene Adam

Gene Adam


I look to change people's lives by helping them to make their first $100k passive income online in the next 12 months @ our 10k Mentoring Team...

Joined October 2015
October 16, 2015

Image, Headline, Copy... Make Ads Effective!

Written by Gene Adam

When you're writing copy it can get very confusing...

What layout should you use? 

Headline, Image and Copy?


Image, Headline and Copy?


Well, while I was poking around, one of the guys I'm learning from reminded me that all I have to do is pretend that I'm reading a magazine. First I would:

1. LOOK...


3. READ IT...


So, when you are writing any copy, pretend you are the reader. You first:

1. "look" at the IMAGE

2. "find an intereting" HEADLINE

3. "read" the COPY


And how effective is it? David Ogilvy, one of the best copywriters  recommends, Image -> Headline -> Copy in one of his books as well...


One of his most successful ads is using this structure as well:



You passive income guy     

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