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Image, Headline, Copy... Make Ads Effective!

October 16, 2015

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Written by Gene Adam
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When you're writing copy it can get very confusing...

What layout should you use? 


Headline, Image and Copy?

-or-

Image, Headline and Copy?

 

Well, while I was poking around, one of the guys I'm learning from reminded me that all I have to do is pretend that I'm reading a magazine. First I would:

1. LOOK...

2. FIND SOMETHING INTERESTING...

3. READ IT...

 

So, when you are writing any copy, pretend you are the reader. You first:

1. "look" at the IMAGE

2. "find an intereting" HEADLINE

3. "read" the COPY

 

And how effective is it? David Ogilvy, one of the best copywriters  recommends, Image -> Headline -> Copy in one of his books as well...

 

One of his most successful ads is using this structure as well:




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