September 23, 2015
A solo ad is a one time email blast you buy from a vendor that has created a “list” of people they have collected. Put simply, some internet marketers will accept payment in exchange for sending an email you have written to their mailing list. To be clear, this is not the same thing as buying the mailing list itself.
Stay away from spammy sellers. The biggest problem in the industry there’s a lot of bad compiled lists that are NOT worthy. Don’t just blindly buy traffic randomly. Buy solo ads only after you interview the owner.
Make sure you ask them where they came from. Only buy solo ads that are sent out to U.S., Canada, UK and Australia market.
When solo ads are done correctly they can produce amazing results.
Here are 5 steps to set up your solo ad:
1. Choose a congruent landing page(sign up form) that talks about a similar subject what their list is all about…
2. Write the email copy that will be sent to all of the subscribers
3. Find a list owner that has a similar niche
4. Make sure that those are NOT compiled lists. Make sure that those leads are from U.S., Canada, UK and Australia. You want paying customers.
5. Set up your tracking (i.e. bitly.com) You need to know where they came from.
6. Finally, contact the owner and send out your email.
Here are a few places that can help you get on the various owners’ mailing lists:
– you can go to FB and join some solo ad groups (make sure you interview where are the leads are coming from)
– you can just go to google.com and type in “buy solo ads” or a similar term.
– you can contact people that already have a successful product. Ask them to sell you some solo ads and get on their list. You can find the product owners on clickbank.com,warriorforum.com etc.
You want to pay around $.40-$1 per click, which will probably average out to about $1-$5 per actual subscriber. If you are paying $1 or more per click, you can reasonably expect a bigger opt in percentage.
But remember, these are averages, and might not hold true for the first few solo ads you run. Some high cost ads will disappoint you, while some low cost ads will be a pleasant surprise.
Once you find an ad that converts well, plan to repeat it periodically. You can (and should) negotiate with the list owner for a better price if you buy a series of 3 or more repeat ads.