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Book Challenge Day 22 📚
As I mentioned earlier I’ll be summarizing 28 books every single day. Let’s go! 🙌
Book Play Bigger by Al Ramadan:
✅ Big idea of the book:
The biggest takeaway from “Play Bigger” by Al Ramadan is that to truly succeed in business, you need to focus on creating a new category and becoming the king of that category. It’s not about being the best in a crowded market, but about creating a new market altogether and dominating it.
✅ 10 Big takeaways from the book:
1) Category design is the key to success in today’s business world.
2) The best companies create and dominate new categories instead of competing in existing ones.
3) To create a new category, you need to have a strong point of view and a unique solution to a problem.
4) Your category needs to be so compelling that it becomes a “mental category king.”
5) Your company needs to be the leader of the category and the go-to expert in that space.
6) You must have a clear and concise message that communicates the value of your category to your customers.
7) Your category must be aligned with the cultural zeitgeist and the current trends in society.
8) You need to rally a community of people around your category and build a movement.
9) Your company’s success depends on your ability to define and own your category.
10) Creating a new category is hard work, but the rewards are worth it.
✅ Here are 3 more tips I’ve learned from the book
1.Don’t be afraid to challenge the status quo and disrupt existing markets.
2.Your category needs to be built around a “mission” that inspires and motivates people to take action.
3.It’s important to focus on building a long-term brand that transcends any individual product or service.
If you have any questions or suggestions let me know. 😍